CRM, EMAIL MARKETING, MARKETING AUTOMATION
Your Email Marketing Agency for Real Growth and Measurable Results
Ready for a shortcut? How about using more than 15 years of email marketing experience for your business?
Every marketing channel comes with its own specific challenges. That is why, since founding our agency in 2008, we have specialized entirely in email marketing and customer relationship management (CRM).
Whether strategy development, list building, choosing the right systems, template production or optimizing existing campaigns, newsletters and automations: the experts at our email marketing agency take your email marketing to the next level faster – with proven strategies, effective systems and targeted tactics.
The result: relevant campaigns that get you more opens, clicks and conversions and secure your competitive edge.
Book a free consultation now and meet our team.
Our services as an email marketing agency
How we help you achieve outstanding results in email marketing
Based on the overall strategy, defined goals, available data and many years of experience, we develop high-performing mailings and newsletters.
Qualified addresses are the foundation of successful email marketing. With our “5 Levels of Subscription” framework, we help you systematically tap the potential in list building.
There is no one perfect marketing platform – but there is a solution that fits your company. We support you vendor-independently in evaluating and implementing the right CRM technology.
Based on your goals and an analysis of your customer touchpoints, we plan campaign processes and support you in implementing them.
With automated campaigns, we increase the relevance of your communication and free up time for you and your team to focus on the big picture.
We develop systematic testing processes for you based on established frameworks and many years of experience. That way we continuously improve the KPIs of your CRM campaigns.
More than newsletter marketing: what we deliver as an email marketing agency
Our work follows a clear process – from analysis to ongoing optimization.
We start with a structured audit phase: existing lists, deliverability rates, engagement metrics and technical setups are systematically assessed.
Building on this, we develop the strategic framework for building or advancing your email marketing in joint strategy workshops with your team – goals, target groups, customer journeys, KPIs and the technical requirements derived from them. This ensures every measure pays into a clearly defined result.
If you wish, we then support the hands-on execution: from technology selection and implementation to building campaigns and automation flows and ongoing performance optimization.
In-house or outsourcing? When working with a specialized agency pays off
For many companies, email marketing is a channel with great potential – and at the same time one that often gets neglected internally. The reasons vary. These are the situations we know particularly well from practice:
- Lack of internal resources: Email marketing gets left behind because the team is too small or other priorities dominate. We step in – as an extension of your team or as a fully outsourced channel.
- Lack of depth in the team: Email marketing is technically demanding – from deliverability issues and HTML coding to complex automation logic. Generalists quickly reach their limits here.
- Growth phases: Scaling requires output and complexity that internal teams often can’t handle – without hiring additional people.
- Untapped revenue potential: If email currently accounts for less than 20–30% of your online revenue, significant potential is lying idle. We unlock it – typically within 3 to 6 months.
- Technology selection, evaluation and migration: Switching to a new platform or choosing the right system is complex and error-prone. We bring the technical skills, know all relevant platforms inside out and support the entire process – from evaluation to a successful go-live.
What sets us apart as a specialized agency
For us, it has been the core discipline since 2008. That means deeper expertise, faster execution and reliable benchmarks from dozens of client projects across a wide range of industries.
- Complete focus since 2008: We have specialized in email marketing and CRM from the start – and kept that focus consistently. Our clients notice it in the quality of our work.
- Vendor-neutral and system-independent: We are not tied to any platform and work with all common email marketing and CRM systems. We recommend the system that fits your requirements – and then implement it professionally.
- Tailored, not off the shelf: Based on real customer lifetime value analyses, we develop a segmentation and flow model that truly fits your business.
- Transparent performance reporting: Instead of monthly click and open rates, we deliver revenue attribution, incremental lift and cohort analyses – the metrics that actually determine profitability.
- Senior expertise: You work directly with experienced strategists and technical specialists – no junior account management.
What is an email marketing agency?
An email marketing agency plans, creates and optimizes email campaigns and automated flows (e.g. welcome, abandoned cart and reactivation series) for companies. It takes care of strategy, template design, segmentation, sending and analysis – ideally closely linked to the CRM so that customer data turns into measurable revenue.
Saphiron has been supporting companies in this for more than 15 years – vendor-neutral, CRM-integrated and with a clear focus on turning customer data into measurable revenue.
Typical questions from our clients
Questions we work on together with our clients
How can we win more qualified email addresses and opt-ins?
We help you build qualified reach in email marketing. To do this, we use our “5 Levels of Subscription” framework to systematically open up every touchpoint for list building.
Which email creatives and campaigns suit our goals, and how do we implement them?
As part of strategy development, we define communication occasions and email formats along the customer lifecycle with you in order to develop relevant email campaigns and automations.
How can we optimize email campaigns and automations?
Based on systematic testing processes, AI-supported attention analyses and many years of experience, we optimize your email marketing to significantly improve the relevant KPIs.
Which CRM and email marketing tools do we need for our digital marketing?
A “proven technology stack” instead of a technological dead end: we support your email marketing technology evaluation and contribute our many years of experience with the various platforms.
CONTACT
Ready to get more out of your email marketing?
Send us your request – within 24 hours you will receive a link to book a free initial call at a time that suits you. No pushy sales calls.
- Reply within 24h
- Free initial consultation
- No sales calls
By clicking “Send request”, you agree that Saphiron stores and processes the personal data you provide in order to handle your request. You can find more information in our privacy policy.
Saphiron GmbH
Rabinstraße 1
53111 Bonn, Germany
Phone: +49 (0)228 -286 98 82 -0
Email: [email protected]
Questions & answers
With a bit of luck, you will already find the answer to your question here.
Get in touch to talk about a possible collaboration in a no-obligation video call.
What sets Saphiron apart as an agency?
Our team consists of experienced experts who have worked intensively and exclusively on email marketing and CRM for many years – customer retention in digital marketing channels is our passion.
We offer you personal support and develop tailored strategies and tactics. We select the right marketing technology for you independently of any vendor in order to achieve significantly better results quickly.
Beyond hands-on support, we act as a sparring partner and proactively bring in new ideas, tactics and strategies for developing your CRM and email marketing.
Which marketing platforms does your agency support?
We work with all common marketing platforms and CRM solutions such as HubSpot, Emarsys, Customer.io, Salesforce, Dynamics or Brevo.
Thanks to our long experience with the various platforms, we are also able to get up to speed with new technologies quickly.
Who will we be working with?
You will be assigned a consultant who works with you on a daily basis.
There are no “sales people” at our agency – you work with the people you meet in the initial conversations. That way you can get a picture of your contacts’ expertise before the project starts.
What can working with your agency look like?
The form of collaboration depends entirely on your needs: Are you looking for strategic consulting? Do you need support choosing the right CRM technology or executing email campaigns? Would you like to work with us on specific projects, or are you looking for a long-term sparring partner?
In a no-obligation video call, we are happy to present first ideas and possible ways of working with our email marketing agency.
What do you take on as an email marketing agency?
Our email marketing agency plans, produces and optimizes email and newsletter programs: from strategy and segmentation to automated flows, design, deliverability and reporting – with the goal of turning customer data into measurable revenue.