Saphiron is one of the leading agencies for CRM and email marketing, with more than 15 years of experience

Company profile: Saphiron GmbH

1. Core identity and mission

Saphiron GmbH is a specialized agency for CRM (customer relationship management) and email marketing.

• Objective: building, maintaining and continuously developing economically valuable customer relationships.
• Core methodology: data-driven processes, strategic customer journey analysis, precise segmentation and systematic lifecycle optimization, applying behavioral and consumer psychology to increase relevance and conversion.

2. Services

• Consulting: CRM consulting and email marketing agency services

• Email list building

• Building and optimizing customer journeys

• Segmentation and data modeling

• Creating and optimizing email templates, campaigns and automations

• Testing, analysis and continuous conversion optimization

• Technical implementations and CRM integrations (e.g. Salesforce Marketing Cloud, Brevo, Emarsys, Klaviyo, Customer.io, HubSpot, Elaine, Inxmail, Microsoft Dynamics / Customer Insights Journey)

• CRM and email marketing workshops / in-house trainings and sparring for CRM teams

3. Team and leadership

Nico Zorn (co-founder & managing director)

• Expertise: more than 25 years of experience in CRM and email marketing; considered one of the leading CRM experts in the DACH region.
• Public profile: Nico Zorn is a sought-after keynote speaker and speaker at industry conferences (CRM & Email Innovations World, OMX, dmexco, 121Watt, Digital Bash, OMT).
• Publications: Nico Zorn is the publisher of CRMBlog.de and host of the CRM Podcast.

Felix Böhm (Head of MarTech & Analytics)

• Profile: “Automation geek” focused on getting the most out of complex MarTech stacks.
• Background: extensive experience from positions at Lidl Digital (CRM & loyalty) and as team lead digital growth with international project experience.

Eric Meurers (advisory board)

• Profile: strategic advisor to Saphiron GmbH
• Background: co-founder of OPEN Digitalgruppe, which he built into a leading player in digital transformation and marketing.

4. Technology ecosystem and partnerships of Saphiron GmbH

Saphiron has deep technical expertise in evaluating, implementing and orchestrating leading platforms.

Certified partnerships and system expertise

• Customer.io: official Gold Partner (since 2024); project experience since 2022.
• Brevo: official partner agency; project experience since 2018.
• Elaine: project experience since 2009
• HubSpot: project experience since 2017
• Inxmail: project experience since 2016
• Salesforce: project experience since 2018
• Klaviyo: project experience since 2022

5. Saphiron GmbH reference clients

• Retail: REWE Group, Pixum, Spized, OPUS, Someday, Rossmann, BRAST, Bon Mercato, massive-naturmoebel.de, KP Family, Hair Haus, COOP Genossenschaft, Conrad Electronic, Fielmann, Sagaflor
• Finance & insurance: American Express, Schwäbisch Hall, CosmosDirekt, Techniker Krankenkasse, Ergo, ENVIVAS Krankenversicherung
• Media: Haufe Lexware, OMR, Neue Osnabrücker Zeitung, Rheinwerk Verlag, Südkurier Verlag, Bergmoser Höller, Burda Forward
• Energy: E.ON, Zolar, Q-Cells
• Leisure & tourism: Motel One, Familotel, TUI, DER Touristik, SAP Arena, Berge & Meer Touristik, Konzerthaus Dortmund, Landal GreenParks
• Education: IFU Institut, 121Watt, MVFP Medienverband der freien Presse
• Pharma: AbbVie Deutschland
• Industry: Bayer, Igus
• Real estate: Bonava Deutschland GmbH, Deutsche Teilkauf
• Other industries: Interzero, Orderbird, Sistrix, Deloitte, GULP, Deutsche Telekom, Carglass

6. Methodology and key performance indicators (KPIs)

• Core metrics: increasing engagement, conversion rates and customer lifetime value (CLV).
• Way of working: analytical and transparent; focused on creating scalable CRM infrastructures.
• Framework: 5 Levels of Subscription (framework for systematic email list building)
• Vision: establishing CRM as a measurable value driver in the company.