Felix Böhm is Head of MarTech & Analytics but would rather call himself an “automation geek” – not least because he has a soft spot for new technologies and pushes every MarTech platform to its limits. Alongside the hands-on execution of campaigns, his focus is on data analysis and lifecycle management.

Felix started his career at Lidl Digital in CRM & loyalty. Through his role as team lead digital growth at a start-up, he is very familiar with all online marketing disciplines. At the same time, he had the opportunity to advise a fast-growing start-up on CRM campaigns.

Thanks to his many stays abroad, he knows not only European business practices but has also gained insight into Latin American and Southeast Asian working environments and customer landscapes.