Before founding Saphiron GmbH, Nico was responsible for online marketing at a marketing technology provider in Bonn from 2004 to 2008. In this role, he played a key part in building the email marketing business unit and marketing a CRM and email marketing platform.

Nico is active as a speaker, keynote speaker and author. Since 2003, he has published the established industry blog CRMBlog.de and regularly writes articles and guest commentaries (including for brand eins, W&V, Absatzwirtschaft, iBusiness, Internet World Business, Digital Publishing Report, Impulse and LEAD Digital). In his CRMPodcast.de, he has been discussing current developments, trends and best practices in customer relationship management with experts since 2020.

The clients he has worked with include companies such as American Express, Coop Switzerland, Zolar, TUI Germany, OMR, E.ON, Simplicity Networks (OPUS / Someday), REWE, IFU Institut, Conrad Electronic, Rossmann, Apetito and Haufe Lexware. As a member of the advisory board, Nico advised the Email Insider Summit Europe conference.

Teaching at universities and academies

• 121Watt: Lecturer on “Email marketing” and “Customer retention”
• Steinbeis University Berlin: Lecture “Email and mobile marketing”
• Popakademie Baden-Württemberg – university institution for music business, creative industries and popular music: Lecture “Email marketing in the music industry”

Talks, keynotes & moderations (selection)

Nico is a sought-after speaker on CRM and email marketing. In recent years, he has given more than 200 talks, keynotes and seminars in Germany, Austria and Switzerland.

• CRM & Email Innovations World: Talk “25 Years of Email Marketing: Myths, Mistakes and Success Factors”
• Digital Bash: Moderation of the “Email Marketing Super Panel”
• MVFP Akademie – Online Marketing Bootcamp: Talks (digital marketing, conversion rate optimization and email marketing) and moderation of the event
• Digital Bash: Talk “How to win more qualified email addresses”
• Expopharm: Talk “Email marketing in the healthcare market”
• VDZ Akademie: Using email marketing strategically
• OMT: Talk “Digital loyalty – why are you still acquiring new customers?”
• OMKB: Talk “Persuasive email marketing”
• OMT: Talk “Cross-channel marketing – how to use synergies in online marketing”
• Adobe Cross Channel Marketing Forum: Keynote “Cross-channel marketing”
• Email Insider Summit Europe: Member of the advisory board
• Reconnect: Talk “Persuasive email marketing” and panel discussion “Big data & data-driven marketing”, speaker and panelist
• OMX: Talk “Email marketing reloaded”
• International Toy Fair 2013: Talk “E-commerce – how to turn prospects into customers”
• Conversion Conference: Talk “Direct response email marketing”
• Internet World Kongress: Panel discussion “User engagement and campaign development with social media, email and mobile”
• dmexco: Talk “Trends in online direct marketing”