STRATEGY, TOOL SELECTION, CONCEPT

Email Marketing Consulting with More Than 15 Years of Experience

Benefit from our independent consulting and more than 15 years of experience to achieve significantly better email marketing results in a short time.

We help you develop your email marketing successfully with sustainable strategies.

In a strategy workshop, we develop the strategic guardrails and goals for your email marketing, based on your overall business strategy.

Next, we assess the status quo, carry out competitor analyses and define the relevant fields of action. We address questions such as:

What data is available and how good is its quality?
Can the systems currently in use achieve the defined goals, or should new technology providers be evaluated?
Which email marketing tactics are your competitors using?
Are all relevant KPIs captured and analyzed reliably?

Building on this, we create a tailored email marketing strategy for your company – with detailed recommendations for list building, the best email formats, implementing automations and choosing the right tools. If you wish, we then support you with our email marketing agency services in the hands-on execution.

In a video call, we are happy to show you first ideas for developing your email marketing strategy.

“Saphiron supported us in optimizing our email campaigns and evaluated MarTech tools that noticeably increased our efficiency. On top of that, we get valuable input for developing our CRM strategy.”

Johanna Wobbe

Loyalty Lead, Zolar GmbH

How we support you in consulting

Strategy & roadmap – clear goals, target groups, customer journeys and KPIs instead of gut feeling.
Status quo analysis – an honest look at lists, deliverability, data quality and engagement.
Tool & technology selection – vendor-independent assessment of your email and automation platform.
Automation concept – which flows (welcome, cart, reactivation) offer the biggest lever.
CRM & data strategy – email as part of a clean, GDPR-compliant CRM setup.

When email marketing consulting pays off

Consulting gives you the most value when you need clarity before budget is spent: you have an internal team but lack a strategy. A new tool is up for selection and the decision is hard. Email marketing accounts for only a small share of your online revenue and you want to understand why. Or you want an independent second opinion on an existing setup. If you wish, we also support you with the execution afterwards.

What sets our consulting apart

Focus since 2008 – email marketing and CRM are not a side business but our core business.
Vendor-independent – we don’t sell licenses and recommend what really fits.
Senior level – you talk to experienced experts.
Actionable, not academic – every recommendation is prioritized and directly usable for your team.
No retainer obligation – consulting on demand, execution optional.

What is email marketing consulting?

Email marketing consulting is the independent analysis and strategy development for your email channel. An email marketing consultant assesses your starting point, develops a strategy, recommends tools and automations and prioritizes measures by revenue impact. The result is confidence in your decisions and a clear roadmap your team can work with right away.

Selected clients

Typical questions from our clients

These questions come up most often for marketing and CRM teams – here is a selection:

Which email tool really fits us?

We assess platforms (e.g. HubSpot, Emarsys, Brevo, Salesforce, Klaviyo) based on your use cases, your data model and budget – not on vendor sympathy.

Why does our email marketing generate too little revenue?

We find the bottlenecks: list building, deliverability, missing automations or the wrong segmentation – and show you the biggest levers first.

Should we run email marketing in-house or with an agency?

We assess neutrally what fits your resources, know-how and growth goals – even if the answer is “in-house”.

How do we sharpen our CRM and data strategy?

We integrate email into a clean, GDPR-compliant CRM setup so that data and channels work together.

Questions & answers

With a bit of luck, you will already find an answer here. Otherwise, feel free to book a no-obligation video call to talk about a possible collaboration.

How much does email marketing consulting cost?

That depends on scope and goals. We start with a free initial consultation and then put together a suitable package – from a compact strategy workshop to ongoing support. No sales pitch, reply within 24 hours.

Do you also handle implementation after the consulting?

Yes. Many clients start with consulting and then have us implement the strategy as their email marketing agency – seamlessly, with nothing lost in handover. Whether with us or in-house is your decision.

What does an email marketing consultant do?

They analyze your starting point, develop the strategy, assess tools, plan automations and prioritize measures by revenue impact – independent of any vendor.

Do you also advise on marketing automation and CRM?

Yes. Email is usually part of a larger CRM and marketing automation setup – we take both into account.

CONTACT

How can we help you?

Would you like to work with us to build lasting customer relationships?
We look forward to your message and will get back to you within 24 hours.

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Saphiron GmbH
Rabinstraße 1
53111 Bonn, Germany

Phone: +49 (0)228 -286 98 82 -0
Email: [email protected]